Novi Sad, Serbia – the regional ICT hub

Constantly growing market

In the year 2016, Serbian ICT market included over 2.000 active companies, with 200 firms founded per year, according to, and the fourth generation of broadband cellular network technology (4G) was spreading simultaneously. In 2017, for the first time in history, IT was included in the expose of Serbia`s prime minister as a priority in government`s work, with the value of the home IT market estimated to €470 million. And now, at the beginning of 2018, we can say for sure that the ICT is the Serbia`s most affluent market with fastest growing industry. The systems developed here are used worldwide, making Serbia and it`s technology centers a rising star on the global ICT map, thanks to a cost-effective but high quality goods that is providing. (Our next blog will present the ICT- innovations made in Serbia)

For a relatively small Balkan country that`s still going through transition, ICT isn`t just a fast growing industry. It clearly proofs that this country is a potential business partner for a wide range of ICT companies around the globe.

What makes Serbia so special?

Experts often say that the most valuable resource in ICT is people. Serbia`s growing information and communication sector rests on a pool of new generations of engineering talent, that now makes one of the country`s most wanted and most exported ‘product’. Either working for foreign conglomerates or in some of the local startups, Serbian ICT professionals made their way mostly through the state schools and colleges, such as Faculty of Technical Sciences in Novi Sad or School of Electrical Engineering in Belgrade, enriched with a wide know-how base. Needless to say that a decade or two ago, some of the largest and most influential Serbian IT companies are now among the most influential experts in Balkans, promoting Serbia as the hotbed of regional ICT. Just google companies like Levi9, Schneider Electric DMS NS, Execom, Vega IT, Continental and many others and see the list of big names they are catering.

Since ICT is marked as the most affluent mart in the country, the interest of young people for this industry branch is constantly rising, making university centers like Belgrade and Novi Sad nurseries for new offspring. On the other hand, Serbian programmers and IT engineers, who are among the top earners in the country with the average income of €1.300 to €2.200 (according to, are still gaining less than their European or American colleagues. Thanks to the fact that the western culture is dominant in the region, and that the most employees are speaking English fluently, the foreign business partners often find them easy to work with, since there`s no significant cultural differences. Also, the convenience of being in the Central European time zone makes an upper hand for Serbia`s IT, as it become accessible for a wide range of clients and investors. All of that makes Serbian engineers almost too good to be (but they are) true.

Come to Novi Sad and See It (all in) Summit 2018

While Serbia, geographically speaking, is a small country, there is a lot to say about it ICT industry potential. To make it easier for foreign investors to get to know Serbia`s resources, ResEnva Consulting designed a unique event. We are talking about the first international SEE-IT Summit, which is going to take place from 7th to 9th November in Novi Sad.  

With 150 international exhibitors worldwide, 2.000 trade visitors and 1.000 consumers expected, the Summit will be the first of a kind in the Western Balkans, with a goal to become the networking platform for ICT in that part of the world. In four pavilions of the exhibition, it`s going to cover Information technology, Telecommunication, Gaming, Internet of things and Innovation, with a visitor-forum, round tables and workshops, more than 15 conferences and side programs, as well as B2B and match making meetings by Enterprise Europe Network.

Why Novi Sad? Top three positions in Serbia, when it comes to business performance and profit, are held by Novi Sad-based IT companies. Thanks to the University of Novi Sad, and especially the Faculty of Technical Sciences, innovation and entrepreneurship have been fueled for many years. One more thing in which that Danube city stands out is entrepreneurial spirit of its IT professionals - not many people know that the first MP3 decoder was created in Novi Sad, and solutions made there won first prizes in San Francisco AgriTech event last year.

There are over 250 IT companies in Novi Sad. Some of them are now leaders in their niches, like joint venture SE DMS NS, that created software in the area of power management, which according to Gartner, is the best product in the world for past five consecutive years, or Eipix Entertainment - a gaming company that holds 80% of the global market for HOPA games. Novi Sad is also home to Biosens Institute, the leading European research organization in AgriTech (Cooperation of Biosens and Vojvodina ICT Cluster brought the biggest EU FP7 project in Serbia ever, while Biosens later won 30 billion Antares project in the competition of over 200 European institutes). And the list goes on…

Today, Novi Sad is the center for IT in Serbia, and an important IT hub in the Balkan and Southeast Europe Region. Over 150 concerns span-off from the university, far more than in any other regional center. That makes just another reason to visit SEE-IT Summit that is taking place in a city that is potentially a new hot spot for a global ICT, Novi Sad.

So, come over, be our guest, and SEE-IT for Yourself!

Blogger: Dragana Ristić